Counter – Modernization

Do you know what Counter – Modernization is?
I’m thinking about the concept and its indicators.
Does Counter – Modernization means rejection of all performance of modernity like high technology, new science and etc?
In this case how want to lives one who embrace in counter – modernization? Is it possible that one lives without electricity, telephone, car, etc? If yes, how and if not than what says counter – modernization?